It's all about the strategy ..
- Helen Garland
- Mar 31
- 2 min read
Whether you're actively job hunting or just keeping an eye on the market, making a career shift can be both challenging and rewarding. Using a strategic approach, as you would a sales or business development activity, can help give the process a methodical structure and keep you focused on your goals.

1. Embrace the Hustle
It’s easy to become reliant on established networks. But when it comes to finding your next role, a proactive approach is essential. Many CEOs expect leaders to bring a sense of urgency and resourcefulness to their search — the same energy they’d bring to driving business growth.
Leaning into the hustle means going beyond your existing contacts. Stay curious, explore new industries, and approach opportunities with enthusiasm. The ability to identify and pursue potential roles energetically can set you apart in a competitive market.
2. Treat Your Job Search Like a Strategic Campaign
Think of yourself as a solutions provider. What unique value do you bring, and which companies could benefit most from your experience? Develop a clear understanding of your personal brand and how it aligns with the challenges specific organizations face.
Identify Target Companies: Pinpoint the businesses where your leadership could be transformative.
Engage on LinkedIn: Follow relevant leaders, comment on their posts, and contribute thoughtful insights.
Network Strategically: Attend industry events, join virtual panels, and participate in conversations both online and in person.
Build Relationships: Prioritize connections with decision-makers and those who influence hiring decisions, not just recruiters.
A well-executed job search is a combination of visibility, credibility, and consistent engagement.
3. Craft a Compelling Career Narrative
When you land that coveted conversation with a CEO or senior leader, clarity and impact are key. Take the time to refine your career story — how your experiences connect, the challenges you've tackled, and the measurable impact you've made.
Ask yourself:
How has your leadership shaped past organizations?
What challenges excite you?
Where do you see yourself making a meaningful contribution next?
Being able to communicate your narrative succinctly and confidently can significantly influence how you're perceived as a candidate.
4. Build Resilience and Keep Moving
Job searching at this level requires patience and perseverance. Not every message will receive a response, and that’s okay. Leaders are busy, and timing is often a factor. It’s not a reflection of your worth or potential.
Stay proactive and keep showing up. Follow up thoughtfully when appropriate, and view each interaction as a step forward, even if it doesn’t lead to an immediate opportunity. The resilience you demonstrate during your search will only strengthen your leadership presence.
Navigating a career transition or job search is rarely easy, but approaching it with a strategic mindset and unwavering determination can make all the difference. Stay focused, keep building connections, and trust in your ability to create your next leadership opportunity.

Do you need some help with your job search
or career change?
A “power hour” of 1-2-1 coaching could help you develop a strategy to move forward. Book a slot now: https://www.mytimetoshine.online/book-online
Comments